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Similar to the point above about user experience, reducing friction in your checkout process can have an incredible impact on your conversion rates. Eliminate any unnecessary steps in your checkout process that could dissuade a prospect from converting. Skip unnecessary fields in forms.
Here are some more tips on battling shopping cart abandonment. Okay, so your business takes credit cards. What about Google Wallet payments? Consumers have more choice than ever before in terms of how they actually pay for goods and services, and not everyone prefers to use American Express.
Sure, it can be a hassle to optimize your site and checkout process, as we discussed above to include all these options, but doing so is a great way to increase online sales, particularly if your site has strong mobile traffic. Given how important appearance is in relation to how we perceive things including other people , it stands to reason that investing in quality product photography will have a similar effect on visitors to your site.
Regardless of what you sell, include high-quality images of your products — no tiny thumbnails or poorly lit shots taken in your stock room. Also be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out.
Call-Only campaigns in Facebook and AdWords are an excellent example of a situation in which removing the traditional landing page entirely makes a lot of sense. People who call you are practically begging you to sell them something.
This is an exciting way to reach prospects and increase sales. One of the most effective ways to use Gmail Ads is by targeting competitor keywords. By targeting those same terms you can show up in their inboxes and hopefully change their minds. Did you end up buying whatever you were looking for from that site? A display ad for Air Canada, and its accompanying landing page. Make sure your messaging is relevant across your PPC and paid social campaigns and the pages associated with them, so that ad clicks actually turn into sales.
Consider every question you can possibly think of about your product, and answer it in your copy on your product pages. Similarly, think about every potential objection a prospect might have about your offering, and preemptively overcome it in your copy. This approach is also an excellent exercise in writing tight, clear, concise copy. Just keep the focus on the customer and how it benefits them, not why your company is so awesome.
People love free stuff, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales. Look at your current offerings. Can you give anything away for free? Push yourself to create more detailed buyer personas than you ever have before. To learn more about this process, check out my detailed guide to creating buyer personas. This is because many restaurants manipulate psychology to push people toward the mid-range meals.
Sure, some people will go for the most expensive option anyway which is a bonus, revenue-wise , but most will subconsciously avoid the decoy and choose the middle-tier option, which is precisely what you want them to do. To learn more about decoy pricing, check out this post by Neil Patel at MarketingLand. If you're looking to increase sales in retail, don't ignore the potential of opt-in offers — prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs.
Using opt-in offers can not only significantly increase the number of contacts in your database a major asset for future email marketing campaigns , but also increase online sales in the short term.
When launching an opt-in offer, be sure to test every element for maximum optimization. Aurion Matrix2 Plastic Dumbell Set. Powermax Fitness TDM 1. Garmin vivoactive 3 GPS Smartwatch. Aurion Wrst Strength Forearm Strengthener. Premsons Motorized Treadmill. Lenovo B Backpack Black. Craftsvilla Chiffon Saree with Blouse Piece. Solimo Microfibre Double Comforter — White.
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