During the interwar period , athletic shoes began to be marketed for different sports, and differentiated designs were made available for men and women. The British English equivalent of "sneaker" in its modern form is " trainer ". Sneaker sales rose so high, they began to adversely impact on the sales of conventional leather shoes, leading to a fierce advertising war for market share in the late '50s. Top Bra Camisole Undershirt. For other uses, see Sneaker disambiguation.
Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running , etc.
Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology. During the s, shoe companies perfected their fashion and marketing skills. Sports endorsements with famous athletes grew larger, and marketing budgets went through the roof.
Sneakers became a fashion statement and were marketed as a definition of identity and personality rather than simply athletic aids.
From 5 models over models to 3, , the number of sport shoe models in the U. The term 'athletic shoes' is typically used for shoes utilized for jogging or road running and indoor sports such as basketball , but tends to exclude shoes for sports played on grass such as association football and rugby football , which are generally known in North America as ' cleats ' and in British English as "boots".
Attributes of an athletic shoe include a flexible sole, appropriate tread for the function, and ability to absorb impact. As the industry and designs have expanded, the term "athletic shoes" is based more on the design of the bottom of the shoe than the aesthetics of the top of the shoe. Today's designs include sandals, Mary Janes , and even elevated styles suitable for running, dancing, and jumping. The shoes themselves are made of flexible compounds, typically featuring a sole made of dense rubber.
While the original design was basic, manufacturers have since tailored athletic shoes for their specific purposes. An example of this is the spiked shoe developed for track running. Some of these shoes are made up to unusually large sizes for athletes with large feet. Generally, they are divided by running style: More advanced runners tend to wear flatter and flexible shoes , which allow them to run more quickly with greater comfort. According to the NPD Group , one in four pairs of running shoes that were sold in the United States in were bought from an online retailer.
As of [update] , brands with global popularity include: Sneakers have become an important part of hip hop primarily Pumas, Nike, and Adidas and rock 'n roll Converse, Macbeth cultures since the s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes. Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices. From Wikipedia, the free encyclopedia. For other uses, see Sneaker disambiguation.
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